ASSEMBLE choral experts, practitioners, and enthusiasts from various parts of the world in a gathering meant to celebrate the value of music in achieving global harmony; 
           
NOURISH people’s passion towards artistic excellence especially in the field of choral performance, in a competitive yet nurturing environment;
           
DEVELOP a community and platform in which participants discover among themselves various similarities despite diversities, which help define respective directions;
           
RECOGNIZE the unceasing need to contribute to the building of peace in a world divided by lack of respect to cultural differences and by unjust biases;
           
ESTABLISH the significance of promoting Philippine brand of music and performance to the international arts and culture arena;
           
ADVOCATE the philosophy and praxis of the founder of the Philippine Madrigal Singers, National Artist for Music Prof. Andrea O. Veneracion, of singing from the heart.